Is this a vulgar viral campaign promoting the Sony brand? Like ’spread your brand as much as you can no matter of the consequences’ ?
Definitely not, but it’s quite funny, especially because it involves serious-looking anchorman wearing tie and swearing as hell! 
Got this via twitter
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February 10th, 2009 at 6:01 pm
This is a fake news story from The Onion, a humorous (and 100% fake) newspaper that started in my hometown. Pretty clever, huh? Did you see the one they did recently about the “MacBook wheel”?
February 11th, 2009 at 11:07 am
Of course I know The Onion and I have seen the MacBook wheel (btw. do you know this? http://www.subject.cz/josef/?p=18). I just didn’t want to spoil ‘the campaign’
Was it originally a newspaper? I Didn’t know that. Some of their gigs remind me a bit of good old Ceska soda (http://www.facebook.com/pages/Ceska-soda/33867191723) which however used to be MUCH more politically incorrect (political incorrectnes was actually its DNA and thus also a reason why it disappeared from TV in 2000 or so…)